Official Blog

Here is a link to something you don’t see every day! 5 tips for performing better on Google’s search return results! From an employee of Google, Matt Cuts!

Click here for 5 Google Performance Tips

The article contained in the link above comes to your courtesy of USA Today. But for those that want a quick overview, here’s the gist of what Matt talks about:

1. Spotlight your search term on the page!
2. Fill in your “tags”!
3. Get other sites to “link” back to you!
4. Create a blog and post often!
5. Register for free tools!
6. List your products with a high-performing comparison shopping site like Smarter.com to help deliver even more traffic to your site! (oh wait, that’s my additional suggestion : )

Hope you find the article informative and helpful!

It was great to meet so many new people at Internet Retailer! The roof-top Cubs game wasn’t bad either ; )

But seriously, if you haven’t been to Internet Retailer yet, I highly recommend that you plan on attending next year. (I think it will be held in Boston). To my observation, there was a noticeable difference between this year and last year’s show. It seemed that there were more people, more excitement and the tradeshow area seemed much larger with more companies displaying informative approaches to help your online business succeed! For those of you who attended, what did you think?

As always, please let me know if I can answer any questions for you regarding Smarter.com and how we can put our significant muscle (over 24 million visitors each month) to work for your online store!

Have you seen the recent reporting on last year’s Internet Advertising revenues? Check out more about that $21 Billion dollar figure here:

Full Marketing Charts article!

What does this mean to you I can hear you asking? Well, the main thing this report should point out is that your competitors are advertising online like crazy! SO – you should be too!

Smarter would love to be part of the arsenal that makes up your online marketing efforts! Smarter.com is a great way to increase exposure and shelf space for your ecommerce store and the products you offer! Bounce me at my email given here, or better yet, visit me at the Smarter.com booth next week at Internet Retailer in Chicago and I will be happy to answer any questions you may have and help you begin your account with us!

Please see the link for Internet Retailer ’08 below! IR is finally here, next week, June 9th – 12th! Smarter.com will be displaying at booth #1014, so I want to invite you to stop by and say hello! My booth schedule will be 2 to 7pm on Tues, the 9th and 9 to 1pm on Wed, the 10th.

http://www.internetretailer.com/IRCE2008

I hope to see everyone there!

Every so often I am authorized to offer a special “$50 in bonus-clicks” sign-up offer!

In honor of Memorial Day, this is your week! If you have been thinking about opening an account with Smarter.com, there is no better time to do so. To take advantage of our limited-time offer, just complete our online sign-up process before May 31st here:

Register for a Smarter.com account today!

Once you have received your auto-generated confirmation email from us, send me a quick note and let me know that your account is in-place! As soon as I verify the account I will authorize the bonus-clicks to be added to your deposit! It’s that simple!

Remember, our minimum deposit is only $100, so if you deposit $100 and we add $50, you will have $150. in clicks to give Smarter.com a try! It’s so easy and to-boot, we also can take feeds that have been designed for other major online sites and can use them to populate Smarter with your products!

I look forward to hearing from you soon!

Also!

Don’t forget, if you’re going to Internet Retailer ’08 let me know! It’s coming right up, (June 9th – 12th). Smarter.com will be displaying at booth #1014, so I want to invite you to stop by and say hello! My booth schedule will be 2 to 7pm on Tues, the 9th and 9 to 1pm on Wed, the 10th. For more information about the upcoming Internet Retailer conference, click here:

http://www.internetretailer.com/IRCE2008

Just thought I’d send you a QUICK reminder about coupons! Check out this latest blurb from Shop.org’s SmartBrief & Business Week:

**Coupon site traffic surges**
SHOP.ORG SMARTBRIEF | 05/12/2008
“Web sites that feature discount coupons for a range of consumer products are experiencing a resurgence in popularity. Page views on sites that offer money-off coupons jumped 38% to 281 million in March, as compared with the previous year.” - BusinessWeek (05/06)

High price of gas got consumers looking for just that right bargain? I think perhaps so!

Did you know that you can add coupons/rebates/discounts to your Smarter feed at the product level? That’s right, you can go into your SAM (Smarter Account Management) tool and add a timed offer to any product or product line that you would like! Or if it is easier for you, you can add your special offers directly into your feed.

Shoppers love a deal whether it is on shipping or just a percentage off for Memorial Day! So have at it, if you have an account with us, don’t forget to update your feed for special offers. If you don’t have an account with us, why not? Give me a quick shout via email the address listed here and we can get you set up in a heart-beat : )

Don’t forget, if you’re going to Internet Retailer ’08 let me know! It’s coming right up, (June 9th – 12th). Smarter.com will be displaying at booth #1014, so I want to invite you to stop by and say hello! I’ll give out my exact schedule as we get just a bit closer! For more information about the upcoming Internet Retailer conference, click here:

http://www.internetretailer.com/IRCE2008

A quick word to the wise about our upcoming Dads & Grads Buying Guide!
Dads & Grads Buying Guide

• Taking orders for placement up until May 27th
• Need not only the Insertion Order in place by EOD, May 27th, but also the following information:
o Product Name
o Product Price
o Product Description (200 characters including spaces is ideal)
o Product Image URL
• Ad run dates are June 2nd thru June 15th, 14 days; with Fathers Day being June 15th : )
• Need to have live feed with Smarter account set up to participate
• Estimated 50k impressions

*Tip: Don’t forget to include any and all gift-cards into your feed for us! Follow this link to an article about how gift-cards (in addition to the “cash” standby) will be THE most popular choice for consumers purchasing graduation gifts:

http://www.marketingcharts.com/uncategorized/gift-cards-and-cash-most-popular-graduation-gifts-4560/?camp=newsletter&src=mc&type=textlink

If you do not yet have a Smarter.com account set-up, please click on the registration link below or give me a shout at the email addy provided here and we will be sure to get you started ASAP!

https://sam.smarter.com/register/sign_up_step_1.php

And lastly, Internet Retailer ’08 is only a month away!? (June 9th – 12th). Have you secured your badge, booked your travel and finalized your plans to attend? Smarter.com will be displaying at booth #1014, so I want to invite you to stop by and say hello! I’ll give out my exact schedule as we get closer to the dates! For more information about the upcoming Internet Retailer conference, click here:

http://www.internetretailer.com/IRCE2008/

I look forward to hearing from you soon!