Official Blog

A quick word to the wise about our upcoming Dads & Grads Buying Guide!
Dads & Grads Buying Guide

• Taking orders for placement up until May 27th
• Need not only the Insertion Order in place by EOD, May 27th, but also the following information:
o Product Name
o Product Price
o Product Description (200 characters including spaces is ideal)
o Product Image URL
• Ad run dates are June 2nd thru June 15th, 14 days; with Fathers Day being June 15th : )
• Need to have live feed with Smarter account set up to participate
• Estimated 50k impressions

*Tip: Don’t forget to include any and all gift-cards into your feed for us! Follow this link to an article about how gift-cards (in addition to the “cash” standby) will be THE most popular choice for consumers purchasing graduation gifts:

http://www.marketingcharts.com/uncategorized/gift-cards-and-cash-most-popular-graduation-gifts-4560/?camp=newsletter&src=mc&type=textlink

If you do not yet have a Smarter.com account set-up, please click on the registration link below or give me a shout at the email addy provided here and we will be sure to get you started ASAP!

https://sam.smarter.com/register/sign_up_step_1.php

And lastly, Internet Retailer ’08 is only a month away!? (June 9th – 12th). Have you secured your badge, booked your travel and finalized your plans to attend? Smarter.com will be displaying at booth #1014, so I want to invite you to stop by and say hello! I’ll give out my exact schedule as we get closer to the dates! For more information about the upcoming Internet Retailer conference, click here:

http://www.internetretailer.com/IRCE2008/

I look forward to hearing from you soon!

I know it seems impossible to believe with Mother’s Day still a week away, but as of today, I am beginning to offer placement within our upcoming Dad’s & Grads Buying Guide!

This is going to be a great feature! It will run for two weeks, from June 2nd thru June 15th, a total of 14 days. Father’s Day is June 15th : )

This Buying Guide will be similar to the Mother’s Day Buying Guide that we are currently running. Please be sure to check it out live on our homepage, www.smarter.com! You might even be interested in doing some Mother’s Day shopping yourself while you are there! Following is a graphic to view in case you have too many windows open on your desk top as it is and don’t want to click-thru!

I need to have all orders for this space in (strictly) by the 27th of May, so don’t delay if you want to display for the total running time!

One other great thing to note about our Buying Guides is that the icon & link to the Buying Guide is accessible from ALL Smarter pages! That is why our estimate is 50k impressions for the run-time!

One last thing, to continue on with my new “welcome” section, please join with me in saying hello to the tre’ cool and upcoming Smarter merchant:

Ed Hardy (www.edhardyshop.com)

~ Hope you have some tasty enchiladas y tostadas planned for dinner tonight to celebrate Cinco de Mayo!!

I’m packing my bags for Ad: Tech tonight and will be there Tues – Thurs of this week! Please write back and let me know if you’ll be in attendance and if you’ll have time to meet-up in person : ) In case you haven’t been before, here is a link to the conferences Homepage:

http://www.ad-tech.com/sf/adtech_san_francisco.aspx

Also, Smarter.com is putting together a Mother’s Day Buying Guide. This Buying Guide will link from our Homepage (4 million+ impressions) and will display a number of featured products from select Smarter merchants. If you are interested in displaying a product in this area, let me know and I can give you more information. We anticipate approx. 50k impressions for the Buying Guide and you will already need to be set up as a Smarter merchant with our CPC (cost-per-click) program to participate.

Keep in mind that if you are not yet set-up with a Smarter account we can establish one for you very quickly thru our online sign-up. Our minimum deposit for beginning an account is $100, and you will receive that deposit back with your first $100 worth of clicks.

~ The weather in San Francisco looks to be nice and cool this week (mid-50’s to 60’s) and after a record-breaking, 90/100 degree-weekend here in Southern California this weekend, that sounds great! Hope to hear from you regarding our Mother’s Day Buying Guide opportunity or to see you at Ad: Tech!