Official Blog

I’m hoping all is well with you and that if you were at Ad: Tech last week that you are fully recovered! One thing I will say that besides a very busy, well-attended event, the weather last week in San Francisco was beautiful!

Something that has been catching my eye lately, (along with yours I’m sure!), have been all the “green” initiatives that are cropping up in retail! Just look at the recent articles about companies launching green or eco-friendly initiatives!

Toys R Us:
http://www.instoremarketer.org/article/toys-r-us-promotes-good-green-fun/40529

Banana Republic:
http://www.instoremarketer.org/article/toys-r-us-promotes-good-green-fun/40529

Office Depot:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=80232

Here’s my question to you! If Smarter were to add a field in our data-feed for you to “check” signifying a product that can be categorized as “eco-friendly”, would you be interested in that? This would allow us to offer a variety of “green” sorts for our shoppers on Smarter – with your products included!

Please email me with any questions! I look forward to hearing from you!

I’m packing my bags for Ad: Tech tonight and will be there Tues – Thurs of this week! Please write back and let me know if you’ll be in attendance and if you’ll have time to meet-up in person : ) In case you haven’t been before, here is a link to the conferences Homepage:

http://www.ad-tech.com/sf/adtech_san_francisco.aspx

Also, Smarter.com is putting together a Mother’s Day Buying Guide. This Buying Guide will link from our Homepage (4 million+ impressions) and will display a number of featured products from select Smarter merchants. If you are interested in displaying a product in this area, let me know and I can give you more information. We anticipate approx. 50k impressions for the Buying Guide and you will already need to be set up as a Smarter merchant with our CPC (cost-per-click) program to participate.

Keep in mind that if you are not yet set-up with a Smarter account we can establish one for you very quickly thru our online sign-up. Our minimum deposit for beginning an account is $100, and you will receive that deposit back with your first $100 worth of clicks.

~ The weather in San Francisco looks to be nice and cool this week (mid-50’s to 60’s) and after a record-breaking, 90/100 degree-weekend here in Southern California this weekend, that sounds great! Hope to hear from you regarding our Mother’s Day Buying Guide opportunity or to see you at Ad: Tech!

I am glad to have been able to spent the last few weeks in this newsletter talking about Smarter.com’s new Ad Deck! It’s been great going over these opportunities in detail with you via email and the phone as well. To recap, Smarter.com receives over 24 million shoppers per month and now offers:

Classic CPC Comparison Shopping Engine Listing

CPM Display Ads

Blog, Video & Coupon Sponsorships

Featured Merchant and Featured Product Opportunities

We are accepting bookings thru the end of ’08 now. Please feel free moving forward to contact me with requests for further details!

Today’s email is focusing on the upcoming Ad: Tech conference in San Francisco! http://www.ad-tech.com/sf/adtech_san_francisco.aspx

I will be there next week and I’d love to meet as many of you as possible! Also, if your headquarters are located in the San Francisco area and you are interested in setting up a face-to-face meeting, I am available for that type of scheduling as well.

Eme if you plan on attending or know of any “must-not-miss” events associated with the conference!