http://blogs.smarter.com/official Official news and updates from the team at Smarter.com. Thu, 12 Feb 2009 01:24:48 +0000 http://backend.userland.com/rss092 en As many advertisers are realigning budgets for greater efficiencies in 2009, we wanted to take a moment to remind merchants of the many ways in which Smarter.com listings can be optimized for greater efficiencies and revenue growth. The following best practices are brought to you by CJ Search: 1. Verify that your products ... http://blogs.smarter.com/official/2009/02/11/cse-best-practices-by-cj-search/                                                 This is my final posting for Smarter.com as my last day in the office is this Wed, November 26th! I have enjoyed writing this weekly newsletter and getting the responses back from you as well! I want to take this opportunity to thank those of you who have opened accounts ... http://blogs.smarter.com/official/2008/11/24/bon-voyage/ Here is your friendly reminder that with everything going on in the economy and the timing of the holidays fast approaching –we want to encourage you to do all that you can do to highlight your sites coupons & special offers! Last week The Center for Media Research pointed out ... http://blogs.smarter.com/official/2008/11/17/jingling-coupons-comparison/ Good news! Smarter.com has just updated our feed specs to allow our merchants to highlight and display sale/discount prices in their feed! Now Smarter merchants will have the chance to show both the regular “retail” pricing of an item, but also indicate the current sale/discount pricing! Please check out the ... http://blogs.smarter.com/official/2008/11/10/discount-prices-added-to-smarter-feed/                                                 I hope everyone has fully recovered from Halloween weekend! We sure had fun here at Smarter!  Now that it’s the first of November I know that for most of us its full-steam ahead for the holidays! I’ve gathered a couple of resources for you this week to help in your ... http://blogs.smarter.com/official/2008/11/03/smarter-holiday-support/ Once more, no Trick, just Treat! Smarter.com is looking forward to working with you for the holidays! In fact, I want to remind you of our little pre-holiday gift I am offering as an incentive to any account that signs up before noon on Oct. 31st! Smarter will be having our ... http://blogs.smarter.com/official/2008/10/28/special-offer-recession-chic/ How’s your Halloween marketing going? Great I hope! On Smarter.com we have a homepage feature called, “What’s Hot” - so, if you haven't seen it yet, please check out some of the best Halloween decorating buys and creative costumes online by visiting this area of Smarter! This is what our “What’s ... http://blogs.smarter.com/official/2008/10/22/08-holiday-season-special-halloween-offer/ I found a great comparison study poll for you this week from our friends at eMarketer.com and Universal McCann: So, this begs the question: If your products are on the list above, how well are you optimizing your online reach? Reach is key; your products need to be found and your ... http://blogs.smarter.com/official/2008/10/14/shoppers-that-research/ In light of the recent events in our economy, today I want to highlight some of the expert guidance I’ve found for those of us involved in Holiday online selling and marketing! Based on what I have researched and read, my perspective is two-fold right now: 1. Lower expectations – everyone ... http://blogs.smarter.com/official/2008/10/09/hard-times-advertising-for-holidays/ Do you love to shop?  Are you addicted to Facebook?  If so, I don't have to tell you that you are not alone and in fact there are millions of others just like you, starting with your own circle of friends! Smarter.com has created a fun, new Facebook application designed to allow you ... http://blogs.smarter.com/official/2008/10/03/smartercom-announces-facebook-application/