Official Blog » Smarter Special Offer

How’s your Halloween marketing going? Great I hope! On Smarter.com we have a homepage feature called, “What’s Hot” - so, if you haven’t seen it yet, please check out some of the best Halloween decorating buys and creative costumes online by visiting this area of Smarter! This is what our “What’s Hot” Halloween area looks like from our homepage:

Only a week and a half until November!

I hope you’ve been able to visit and download the Holiday Survival Kit that I gave out the link to awhile back! If anyone missed it, it’s an annual guide put out by National Retail Federation and its full of great information and tips for maximizing your site’s potential during the holidays! You can find this kit for free downloading at the NRF “Holiday Headquarters” here:

Click here to find the full Holiday Headquarters report for downloading!                                                                                 

Also available on the NRF site is the latest Holiday Shopper survey, if you haven’t seen it yet!

2008 Holiday Consumer Spending Survey

Smarter.com is looking forward to working with you for the holidays! In fact, as a little pre-holiday gift (for those of you that have read this far!) I am offering an incentive to any account that signs up before noon on Oct. 31st! We’ll be having our office Halloween party that day, so make sure your account is in-place before noon and I’ll credit you with $50 in bonus clicks! Here is our account sign-up link!:

Sign Up Here to Begin a Smarter.com Account!

No Trick, just Treat!

Every so often I am authorized to offer a special “$50 in bonus-clicks” sign-up offer!

In honor of Memorial Day, this is your week! If you have been thinking about opening an account with Smarter.com, there is no better time to do so. To take advantage of our limited-time offer, just complete our online sign-up process before May 31st here:

Register for a Smarter.com account today!

Once you have received your auto-generated confirmation email from us, send me a quick note and let me know that your account is in-place! As soon as I verify the account I will authorize the bonus-clicks to be added to your deposit! It’s that simple!

Remember, our minimum deposit is only $100, so if you deposit $100 and we add $50, you will have $150. in clicks to give Smarter.com a try! It’s so easy and to-boot, we also can take feeds that have been designed for other major online sites and can use them to populate Smarter with your products!

I look forward to hearing from you soon!

Also!

Don’t forget, if you’re going to Internet Retailer ’08 let me know! It’s coming right up, (June 9th – 12th). Smarter.com will be displaying at booth #1014, so I want to invite you to stop by and say hello! My booth schedule will be 2 to 7pm on Tues, the 9th and 9 to 1pm on Wed, the 10th. For more information about the upcoming Internet Retailer conference, click here:

http://www.internetretailer.com/IRCE2008

I know it seems impossible to believe with Mother’s Day still a week away, but as of today, I am beginning to offer placement within our upcoming Dad’s & Grads Buying Guide!

This is going to be a great feature! It will run for two weeks, from June 2nd thru June 15th, a total of 14 days. Father’s Day is June 15th : )

This Buying Guide will be similar to the Mother’s Day Buying Guide that we are currently running. Please be sure to check it out live on our homepage, www.smarter.com! You might even be interested in doing some Mother’s Day shopping yourself while you are there! Following is a graphic to view in case you have too many windows open on your desk top as it is and don’t want to click-thru!

I need to have all orders for this space in (strictly) by the 27th of May, so don’t delay if you want to display for the total running time!

One other great thing to note about our Buying Guides is that the icon & link to the Buying Guide is accessible from ALL Smarter pages! That is why our estimate is 50k impressions for the run-time!

One last thing, to continue on with my new “welcome” section, please join with me in saying hello to the tre’ cool and upcoming Smarter merchant:

Ed Hardy (www.edhardyshop.com)

~ Hope you have some tasty enchiladas y tostadas planned for dinner tonight to celebrate Cinco de Mayo!!

I’m packing my bags for Ad: Tech tonight and will be there Tues – Thurs of this week! Please write back and let me know if you’ll be in attendance and if you’ll have time to meet-up in person : ) In case you haven’t been before, here is a link to the conferences Homepage:

http://www.ad-tech.com/sf/adtech_san_francisco.aspx

Also, Smarter.com is putting together a Mother’s Day Buying Guide. This Buying Guide will link from our Homepage (4 million+ impressions) and will display a number of featured products from select Smarter merchants. If you are interested in displaying a product in this area, let me know and I can give you more information. We anticipate approx. 50k impressions for the Buying Guide and you will already need to be set up as a Smarter merchant with our CPC (cost-per-click) program to participate.

Keep in mind that if you are not yet set-up with a Smarter account we can establish one for you very quickly thru our online sign-up. Our minimum deposit for beginning an account is $100, and you will receive that deposit back with your first $100 worth of clicks.

~ The weather in San Francisco looks to be nice and cool this week (mid-50’s to 60’s) and after a record-breaking, 90/100 degree-weekend here in Southern California this weekend, that sounds great! Hope to hear from you regarding our Mother’s Day Buying Guide opportunity or to see you at Ad: Tech!

If you’ve been following along with me, you’ll notice that this is the fourth and final installment of my “Introducing Smarter’s New Ad Deck” series! In the previous 3 email newsletters I’ve covered an Ad Deck overview, CPM Display Ads, Blogs, Videos & Coupon Sponsorships and now for the final area: Featured Merchant & Featured Products opportunities!

The centerpiece of these offerings is our Featured Merchant; Homepage placement. This area includes a graphic screen that rotates in display on our Homepage for a calendar period of one-month. The graphic includes your store logo. In January of this year, our Homepage received 4,325,386 impressions! When clicked, your logo will link to a full merchant “store” which we provide with this area. The store includes all the products that you have listed with us in one area. The Featured Merchant; Homepage is a great offer for calendar-targeted or seasonal time-frames!

The second area to take advantage of is our Featured Merchant; Product & Detail pages. These pages are actually the highest traffic pages on Smarter! Please contact me and I can give you specific impression numbers broken-down by category. Taking advantage of this program will give your listings the benefit of your logo inclusion, a link to a “store” including all of the products you have listed with Smarter, and an attention-drawing, color-highlighted background for each product listing.

The last area is our Featured Merchant; All Merchants Listed page. This is a page that pulls together all of the merchants listing with Smarter in one place and includes your store logo in a Featured Merchants box to the right side of the page information. This Featured Merchant opportunity also includes a link from your logo to a “store” that includes all of the products you have listed with Smarter in one area.

And finally there is the opportunity to have your products singled out and highlighted as Smarter Featured Products. The four products of your choice will be featured on one of our custom “Buying Guides” (see: http://www.smarter.com/home-theater-system-buying-guide/by–bg-11.html for an example). These products will appear for 1 month and can be changed out up to once-a-week. A merchant logo and link to the product are included!

So! I hope you have enjoyed our “tour” of the new advertising opportunities that Smarter.com is offering! These opportunities are available to you if you are already participating with us in our classic CPC listings or if you are simply looking for additional exposure for your products / brand without the CPC listings.

Please email or give me a call and I can get you further details, clarification and specific pricing!

Tomorrow is April 1st, don’t forget to do something fun to celebrate ; )