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I hope everyone has fully recovered from Halloween weekend! We sure had fun here at Smarter! 

Now that it’s the first of November I know that for most of us its full-steam ahead for the holidays! I’ve gathered a couple of resources for you this week to help in your efforts for a successful holiday season!

Free Holiday Webinar from Merchant Advantage featured Smarter.com!

 #1: Merchant Advantage offers a free Webinar featuring Smarter’s own Joanna Estacio on hand! Just click on the link above and register. The date/time is Nov. 13th, 2008 2pm – 2:30pm EST.

Marketing Charts Brings Us Deloitte’s ‘08 Holiday Findings

#2: Deloitte’s 23rd Annual Holiday Survey of retail spending and trends. Take it from the experts, Deloitte is trusted by industries across the spectrum! Gift Cards still reign on shoppers lists, but a huge spotlight will be focused on discount & value! For current Smarter merchants this is a great reminder to make sure and include your gift-cards in your feed with us as well as any and all rebates & coupons!

Regarding Mercent from Seattle Tech Report

 #3: All about Mercent! If your site is already doing a robust e-commerce business but you are looking for an agency to pull your online/data-feed marketing and reporting together for you, read on about Mercent, they’re doing a great job for their client list!

And finally, please let me know if I can offer you my support for a Smarter account set-up in time for the holiday’s! You can also register online here:

Register Now for Smarter.com!

Have you seen the recent reporting on last year’s Internet Advertising revenues? Check out more about that $21 Billion dollar figure here:

Full Marketing Charts article!

What does this mean to you I can hear you asking? Well, the main thing this report should point out is that your competitors are advertising online like crazy! SO – you should be too!

Smarter would love to be part of the arsenal that makes up your online marketing efforts! Smarter.com is a great way to increase exposure and shelf space for your ecommerce store and the products you offer! Bounce me at my email given here, or better yet, visit me at the Smarter.com booth next week at Internet Retailer in Chicago and I will be happy to answer any questions you may have and help you begin your account with us!

Please see the link for Internet Retailer ’08 below! IR is finally here, next week, June 9th – 12th! Smarter.com will be displaying at booth #1014, so I want to invite you to stop by and say hello! My booth schedule will be 2 to 7pm on Tues, the 9th and 9 to 1pm on Wed, the 10th.

http://www.internetretailer.com/IRCE2008

I hope to see everyone there!

A quick word to the wise about our upcoming Dads & Grads Buying Guide!
Dads & Grads Buying Guide

• Taking orders for placement up until May 27th
• Need not only the Insertion Order in place by EOD, May 27th, but also the following information:
o Product Name
o Product Price
o Product Description (200 characters including spaces is ideal)
o Product Image URL
• Ad run dates are June 2nd thru June 15th, 14 days; with Fathers Day being June 15th : )
• Need to have live feed with Smarter account set up to participate
• Estimated 50k impressions

*Tip: Don’t forget to include any and all gift-cards into your feed for us! Follow this link to an article about how gift-cards (in addition to the “cash” standby) will be THE most popular choice for consumers purchasing graduation gifts:

http://www.marketingcharts.com/uncategorized/gift-cards-and-cash-most-popular-graduation-gifts-4560/?camp=newsletter&src=mc&type=textlink

If you do not yet have a Smarter.com account set-up, please click on the registration link below or give me a shout at the email addy provided here and we will be sure to get you started ASAP!

https://sam.smarter.com/register/sign_up_step_1.php

And lastly, Internet Retailer ’08 is only a month away!? (June 9th – 12th). Have you secured your badge, booked your travel and finalized your plans to attend? Smarter.com will be displaying at booth #1014, so I want to invite you to stop by and say hello! I’ll give out my exact schedule as we get closer to the dates! For more information about the upcoming Internet Retailer conference, click here:

http://www.internetretailer.com/IRCE2008/

I look forward to hearing from you soon!

I am glad to have been able to spent the last few weeks in this newsletter talking about Smarter.com’s new Ad Deck! It’s been great going over these opportunities in detail with you via email and the phone as well. To recap, Smarter.com receives over 24 million shoppers per month and now offers:

Classic CPC Comparison Shopping Engine Listing

CPM Display Ads

Blog, Video & Coupon Sponsorships

Featured Merchant and Featured Product Opportunities

We are accepting bookings thru the end of ’08 now. Please feel free moving forward to contact me with requests for further details!

Today’s email is focusing on the upcoming Ad: Tech conference in San Francisco! http://www.ad-tech.com/sf/adtech_san_francisco.aspx

I will be there next week and I’d love to meet as many of you as possible! Also, if your headquarters are located in the San Francisco area and you are interested in setting up a face-to-face meeting, I am available for that type of scheduling as well.

Eme if you plan on attending or know of any “must-not-miss” events associated with the conference!

 Happy Spring!

If you’re in Southern California as we are, you’ll know that we are enjoying beautiful spring weather – I think it was a very nice 80˚ yesterday for Easter Sunday : ) I hope you enjoyed a beautiful day as well!

Continuing on from last week’s newsletter where I wrote about our new Ad Deck Display Advertising opportunities, now it’s on to our Blogs, Videos & Coupon Sponsorships. All three of these areas are located on our Homepage: http://blogs.smarter.com/official/wp-admin/www.smarter.com

For our Blogs, there are six separate blogs to choose posting sponsorship from, all written by our own blogging staff:

Fashion
Sports
Home & Garden
Gadgets
Beauty
Babies & Kids

With this sponsorship, you are free to give direction toward a product or event that our writers will include in their post.

Our Videos present an awesome opportunity since our merchants are free to submit their own videos that they have created themselves! These videos will display for an entire month on our Homepage and merchants are free to change them out up to once-a-week during that period. Please give me a ring if you’d like pricing and specs for this area.

Our Homepage Coupon area is also available for month-long blocks, with the option to change out the coupon up to once-a-week. This area provides a great way to call attention to your stores special offers as well as to highlight up to six different categories that your products appear in on Smarter!

Remember, several of these areas for sponsorship are four weeks of advertising time, so beginning April 1st, we’ll be taking bookings thru the end of ’08. Now is the time to plan ahead for your Twice-Yearly Sale, Back-to-School event or Holiday Special! Once the dates on the calendar are reserved, they will no longer be available.

I look forward to hearing from you soon, please feel free to email me at the addy on this page!

Image Source: (Daily Mail Online)