Official Blog » 2008 » November

This is my final posting for Smarter.com as my last day in the office is this Wed, November 26th! I have enjoyed writing this weekly newsletter and getting the responses back from you as well!

I want to take this opportunity to thank those of you who have opened accounts thru me in the past for your partnership with Smarter.com – I wish you continued success in your relationship with Smarter as well as great success with your online business overall!

For those of you who still haven’t begun an account with Smarter, I’d love for you to open your account with me this week! In fact, I wasn’t planning this, but as a farewell offer, if you sign-up a new account before 3pm tomorrow, I will extend our $50 in bonus-clicks offer to you! I’ll be sure your account is credited as soon as you let me know that you’ve completed the registration process here:

https://sam.smarter.com/register/sign_up_step_1.php

I’m starting my own boutique marketing agency, so if you’d like to stay in-touch, please feel free to request to link with me (Georgia Sanders) thru LinkedIn. For information about beginning an account with Smarter after the 26th, please feel free to contact Melissa Rivero at mrivero@mezimedia.com. She is the newest addition to the Smarter sales team and will be happy to help you!

Here is your friendly reminder that with everything going on in the economy and the timing of the holidays fast approaching –we want to encourage you to do all that you can do to highlight your sites coupons & special offers! Last week The Center for Media Research pointed out the following results from a Harris Interactive / RetailMeNot.com survey. Using the chart below as a guide, you can see that a full 35% of online shoppers plan on using coupons this holiday season!

So, with Smarter, you can add your coupons and special offers right into your feed or add them manually thru your SAM (Smarter Account Management) account – whichever way is most convenient for you! This will give your products more prominence on our results pages for the shoppers that are looking to find them!

Also, check out the percentage of people planning on using Comparison Shopping Engines (CSE’s) Like Smarter.com for their holiday ‘good deals’ shopping!

But here’s the graphic I really like the best from the Marketing Charts site:

Click Here to view the whole article!

If you don’t already have an account with Smarter, please let me know if I can offer you my support for a Smarter account set-up in time for the holiday traffic rush! You can also register online here:

Register Now for Smarter.com!

Good news! Smarter.com has just updated our feed specs to allow our merchants to highlight and display sale/discount prices in their feed! Now Smarter merchants will have the chance to show both the regular “retail” pricing of an item, but also indicate the current sale/discount pricing! Please check out the following live examples below!

Click here for Smarter Sale/Discount Price Example #1

Click Here for Smarter Sale/Discount Price Example #2

For current Smarter merchants we hope that you will start taking advantage of this new field right away, so please feel free to give me a call if you have any questions regarding this new feature.

Also, just a reminder to tune into Smarter’s own Joanna Estacio talking with Merchant Advantage’s Thomas Romeo about optimizing your Holiday Marketing! This FREE webinar is being held online Thursday, Nov. 13th at 2pm PST! You can register at the link below!

Free Holiday Webinar from Merchant Advantage featuring Smarter.com!

And finally, please let me know if I can offer you my support for a Smarter account set-up in time for the holiday’s! You can also register online here:

Register Now for Smarter.com!

I hope everyone has fully recovered from Halloween weekend! We sure had fun here at Smarter! 

Now that it’s the first of November I know that for most of us its full-steam ahead for the holidays! I’ve gathered a couple of resources for you this week to help in your efforts for a successful holiday season!

Free Holiday Webinar from Merchant Advantage featured Smarter.com!

 #1: Merchant Advantage offers a free Webinar featuring Smarter’s own Joanna Estacio on hand! Just click on the link above and register. The date/time is Nov. 13th, 2008 2pm – 2:30pm EST.

Marketing Charts Brings Us Deloitte’s ‘08 Holiday Findings

#2: Deloitte’s 23rd Annual Holiday Survey of retail spending and trends. Take it from the experts, Deloitte is trusted by industries across the spectrum! Gift Cards still reign on shoppers lists, but a huge spotlight will be focused on discount & value! For current Smarter merchants this is a great reminder to make sure and include your gift-cards in your feed with us as well as any and all rebates & coupons!

Regarding Mercent from Seattle Tech Report

 #3: All about Mercent! If your site is already doing a robust e-commerce business but you are looking for an agency to pull your online/data-feed marketing and reporting together for you, read on about Mercent, they’re doing a great job for their client list!

And finally, please let me know if I can offer you my support for a Smarter account set-up in time for the holiday’s! You can also register online here:

Register Now for Smarter.com!