Back to School Season…Fall Makes Its Way to 2008!
It’s that wonderful time of year, filled with backpacks, #2 pencil requests, and for older kids: really cool electronic calculators! There are a number of articles out this week giving projected dollar-spend amounts for the season, I’ve chosen two to highlight following.
The first one is from our friends at Marketing Charts with information supplied by National Retail Federation:
K-12 Back-to-School Spending to Remain High
Even with economic factors being what they are right now, the dollar-amount families are planning on spending is still up, $594.24 over $563.40 reported last year! Good news! This is in categories like clothing, computer & cell phones, shoes and school supplies – staples of Smarter merchants right? One other thing to note is that purchasing online is expected to come up over last year as well, 24.8% vs. 21.4% from last year – are you ready??
The second is from PromoMagazine.com:
Back to School Holiday Spending Projected to Increase 7%
“A random phone sample of 7,500 households indicated the average household spend by category would be: clothing, $265; computers, $230, up 10% over last year; supplies, $100 (+5%), books, $25 (+14%) and shoes, $115 (+15%). The increase in shoe spending is due to shifts in footwear styles every few years, Passikoff said.â€
Here’s the key; if you’re already a Smarter merchant, please don’t forget to add all your coupons, special rebates and discounts into your feed with us – this is a critical time of year for special offers! And…if you’re not a Smarter merchant, there is no better time to sign-up and ‘get settled’ in with us ….
…..because you know the big Q4 in just right around the corner!!
Happy August!
PS/
Don’t forget that Smarter.com now offers many additional ways for you to market your store and products to our over 24 million visitors each month! Drop me a line if you’d like additional details about our site-sponsorships or display advertising opportunities!
Related posts:
Share This
Write a comment