Videos Boosting Conversion - Are You In?
I know I talk a lot about using video in advertising in this space – But - I’m going to point to video again today since I came across this recent article that makes a great case for including video in your marketing plan. Click on the following link to see what I mean!:
Shoeline.com’s Conversion Rate Up 44% Using On-Site Videos!
If you’re not going to click on the link above, then please check out the following quote taken from the Internet Retailer article posted 8.22.08:
Shoeline.com last year tested adding 10 videos highlighting different shoes on some of its product pages. The videos showed the feet of models sporting the various styles. The items that had videos experienced a 44% increase in conversions. Now, the company is expanding the number of videos to 100.
“With such positive results on our existing videos, the goal right now is to add video to as many of our products as possible,” says Frank Malsbenden, vice president and general manager of Vision Retailing Inc., the parent company of Shoeline.com.
So how are your video plans coming along? At Smarter we currently offer more than 62,000(!) product video reviews. What that means for our merchants is that if we have a video review on-file for a product that you offer in your feed, we will link it up to your product (at no-extra cost) and indicate it’s availability with our video review icon right next to your product! What is means for our shoppers is that we offer one more way for them to become better educated before actually making a decision to purchase! Check out the Apple iPod listings here showing the video review icon here for an example:
Click on the “tv” icon next to the product to watch the consumer review video(s)!
Lastly, but certainly not least, did you know that our merchants now have the ability to submit their own product videos for inclusion in Smarter’s video review feature? I can send you the detailed specs if you are interested – and if you’ve read the article/quote above, I hope that I’ll be hearing from you soon!











