So Many Ways to Improve your eCommerce Site!
We all know that every day can’t be your birthday, so today it’s back to the practical! One thing that always pays is to listen to people in the same field that are experiencing the type of success we desire!
Here are four recent articles that all exemplify the idea of following a good example:
From The New York Times (7.19.08)
From the Indianapolis Star (7.22.08)
There are tips and pointers in these articles that cover many of the important aspects of online retailing! From tips like this one from the USA Today article, “Jeff Zimmerman also pointed me to an interesting study which found that the average cost per acquisition for search engine advertising was $8.50 per customer, as opposed to $20 each for Yellow Page advertising, $60 for email and $70 for Direct Mail. (Source: Piper Jaffray & Co.: “The New eCommerce Decade: The Age of Micro Targeting” 2006.)†to information cited by The New York Times article such as the chart below showing the recent increase in online sales vs. walk-in sales for the Gap:
There are also general tips regarding boosting your traffic using SEO and other online marketing found in the CNN & IndyStar article. It is my hope that by a little reading you will find useful, current information to help you maximize your site and bolster your online marketing efforts!
As always, please let me know if I can be of any support to you with opening an account with Smarter.com! (And yes, the $50 in Smarter ‘birthday bonus’ clicks is still in play for accounts that sign-up between now and the 31st : )
Image Source: Gap, The New York Times
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