Going Green!
I’m hoping all is well with you and that if you were at Ad: Tech last week that you are fully recovered! One thing I will say that besides a very busy, well-attended event, the weather last week in San Francisco was beautiful!
Something that has been catching my eye lately, (along with yours I’m sure!), have been all the “green†initiatives that are cropping up in retail! Just look at the recent articles about companies launching green or eco-friendly initiatives!
Toys R Us:
http://www.instoremarketer.org/article/toys-r-us-promotes-good-green-fun/40529
Banana Republic:
http://www.instoremarketer.org/article/toys-r-us-promotes-good-green-fun/40529
Office Depot:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=80232
Here’s my question to you! If Smarter were to add a field in our data-feed for you to “check†signifying a product that can be categorized as “eco-friendlyâ€, would you be interested in that? This would allow us to offer a variety of “green†sorts for our shoppers on Smarter – with your products included!
Please email me with any questions! I look forward to hearing from you!
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