Official Blog » 2008 » March

If you’ve been following along with me, you’ll notice that this is the fourth and final installment of my “Introducing Smarter’s New Ad Deck” series! In the previous 3 email newsletters I’ve covered an Ad Deck overview, CPM Display Ads, Blogs, Videos & Coupon Sponsorships and now for the final area: Featured Merchant & Featured Products opportunities!

The centerpiece of these offerings is our Featured Merchant; Homepage placement. This area includes a graphic screen that rotates in display on our Homepage for a calendar period of one-month. The graphic includes your store logo. In January of this year, our Homepage received 4,325,386 impressions! When clicked, your logo will link to a full merchant “store” which we provide with this area. The store includes all the products that you have listed with us in one area. The Featured Merchant; Homepage is a great offer for calendar-targeted or seasonal time-frames!

The second area to take advantage of is our Featured Merchant; Product & Detail pages. These pages are actually the highest traffic pages on Smarter! Please contact me and I can give you specific impression numbers broken-down by category. Taking advantage of this program will give your listings the benefit of your logo inclusion, a link to a “store” including all of the products you have listed with Smarter, and an attention-drawing, color-highlighted background for each product listing.

The last area is our Featured Merchant; All Merchants Listed page. This is a page that pulls together all of the merchants listing with Smarter in one place and includes your store logo in a Featured Merchants box to the right side of the page information. This Featured Merchant opportunity also includes a link from your logo to a “store” that includes all of the products you have listed with Smarter in one area.

And finally there is the opportunity to have your products singled out and highlighted as Smarter Featured Products. The four products of your choice will be featured on one of our custom “Buying Guides” (see: http://www.smarter.com/home-theater-system-buying-guide/by–bg-11.html for an example). These products will appear for 1 month and can be changed out up to once-a-week. A merchant logo and link to the product are included!

So! I hope you have enjoyed our “tour” of the new advertising opportunities that Smarter.com is offering! These opportunities are available to you if you are already participating with us in our classic CPC listings or if you are simply looking for additional exposure for your products / brand without the CPC listings.

Please email or give me a call and I can get you further details, clarification and specific pricing!

Tomorrow is April 1st, don’t forget to do something fun to celebrate ; )

 Happy Spring!

If you’re in Southern California as we are, you’ll know that we are enjoying beautiful spring weather – I think it was a very nice 80˚ yesterday for Easter Sunday : ) I hope you enjoyed a beautiful day as well!

Continuing on from last week’s newsletter where I wrote about our new Ad Deck Display Advertising opportunities, now it’s on to our Blogs, Videos & Coupon Sponsorships. All three of these areas are located on our Homepage: http://blogs.smarter.com/official/wp-admin/www.smarter.com

For our Blogs, there are six separate blogs to choose posting sponsorship from, all written by our own blogging staff:

Fashion
Sports
Home & Garden
Gadgets
Beauty
Babies & Kids

With this sponsorship, you are free to give direction toward a product or event that our writers will include in their post.

Our Videos present an awesome opportunity since our merchants are free to submit their own videos that they have created themselves! These videos will display for an entire month on our Homepage and merchants are free to change them out up to once-a-week during that period. Please give me a ring if you’d like pricing and specs for this area.

Our Homepage Coupon area is also available for month-long blocks, with the option to change out the coupon up to once-a-week. This area provides a great way to call attention to your stores special offers as well as to highlight up to six different categories that your products appear in on Smarter!

Remember, several of these areas for sponsorship are four weeks of advertising time, so beginning April 1st, we’ll be taking bookings thru the end of ’08. Now is the time to plan ahead for your Twice-Yearly Sale, Back-to-School event or Holiday Special! Once the dates on the calendar are reserved, they will no longer be available.

I look forward to hearing from you soon, please feel free to email me at the addy on this page!

Image Source: (Daily Mail Online)