Celebrity Spotlight: Home Staging

Home Stager Meridith Baer knows a thing or two about telling a story through household objects. Home staging is a fad technique employed by realtors and homeowners who want to have an edge on a tough housing market. Basically you hire a “home stager” to design a lifestyle that will entice would-be buyers into focusing on the “lifestyle” designed for this home, not just the bare bones and wood. It used to be houses could be sold with the floor barley tiled, but now times and tough and people want to get the complete package when they’re buying a home. Home staging has become the best way to stand out in a tough market–but of course, it comes at a hefty price.

Meridith Baer was featured in a NYTimes.com article in the home & garden section because she knows how to be selective in her designs without shirking her responsibilities to sell the lifestyle of a home.

What does Meridith Baer recommend? Think about the story of the person who you want to buy this house. Is it a young family? A heiress? An older couple who just wants a snug home that can fit a Christmas tree in the door for the grandkids?

She also is a big fan of strong, clean white lines and stone decorative objects to make the home feel filled, but not filled with miscellaneous objects.

Recommendations for how to make your home a fairytale:

LC White Leather Sofa: $740.99