The New MySpace: Inside the Company’s Rebranding
Fame in the world of the Internet can come quickly, burn brightly and fade back into obscurity in a matter of seconds. With the emergence of online culture, memes and other must-see images and videos have the potential to spread like wildfire across the Web, passed through social networks on and off the Internet. The same could very well be said for Internet success. If the dot-com bust of the late 1990s taught us anything, it’s that a company has to be quick to adapt to changing expectations and demands in order to stay relevant for long.
Such a phenomenon explains the dramatic rise and fall of MySpace. Before the leviathan that is currently Facebook, MySpace seemed to be the Internet darling of the 2000s. With millions of users picking up pages, only to abandon the site in favor of the more streamlined world of Twitter and Facebook, the Web site is currently home to countless abandoned profiles. This week, for the first time in a long while, MySpace redesigned its template altogether, an announcement that didn’t drastically change the world in the way it once might have.
The focus this time around? Music and other media.














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