Gadgets Blog » social media

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As the social networking world continues to buzz and expand at an exponential pace, the demands and expectations of the growing user base are becoming more and more essential to a site’s longevity. While few would have doubted the staying power of Twitter here in 2010, Evan Williams undoubtedly knows that coasting is the opposite of what one can do in this day and age. Millions now use the website, from celebrities to ordinary folks, and their presence on the Internet has been felt via the continuous stream of text and information coming from the site in the form of 160-character messages.

Twitter’s update, then, is intended to improve the experience and allow for greater integration of other parts of the website. Anyone familiar with Twitter knows its a bit of a language to acquire, and users have found their own way to use this language to incorporate other pieces of multimedia into their tweets. In an exciting announcement, the company revealed that deals had been struck with YouTube, Flickr, and 16 other multimedia sites to incorporate their content into Twitter itself. Instead of the single-page format used in the past, there are now two “panes” to the website, which will provide additional context to tweets users post.