
So rumor has it, Apple is going to hike their movie prices up to $15 in their iTunes Store in order to lure in more movie options and titles. And after taking a peek into iTunes a few minutes ago and seeing some titles priced at just that, the rumors appear to be true.
Although this price jump would still save people a few bucks from buying a DVD, which usually vary around $18 to $20 for a new DVD, it is a price raise nonetheless that consumers I’m sure won’t take a liking to.
According to a report by Pali Research analyst Richard Greenfield, Apple is raising the average selling price of the movies in the iTunes Store in a bid to gain extra support for their service.
Also, stores such as Walmart have threatened to reduce or end support for studios who sell their movies on iTunes because they heavily undercut their business and studios have been reluctant to sell their movies on iTunes because of this as well. So in an effort to lure more movies from studios such as 20th Century Fox, Apple is said to be raising their prices up a bit to try to make everyone happy.
To read the full article at Electronista, click here.