Yesterday we featured three excellent releases from Google that had incredible potential to lengthen the company’s lead in the world of cloud computing. Earlier this week we featured
YouTube, the revolutionary video site owned by Google, as they celebrated their landmark fifth birthday. As if all of this Google-related news wasn’t enough to begin with, today (May 20), Google announced something capable of topping all prior announcements. Partnering with Sony, Logitech and Dish Network, Google is attempting to bring us a solid product where so many before have failed: our televisions.
Google TV, which was announced with one of the company’s trademark stylish videos, looks to synchronize all sorts of video media into one source for viewing on the television. The technology, at least in the video, looks fairly straightforward. With an Internet-connected television (or adapter box, for those of us without the brand new TV models), the user can search for media in a Google Chrome-esque bar. The video in question turns up from a variety of sources, including NetFlix, YouTube, and other online options. Sony and Logitech have plans to incorporate the system into televisions, while Dish Network will provide a small adapter box serving the same purpose.
While it’s an amiable goal on the part of Google, their success here could very much be a game-changer. For one, virtually every other company who have attempted such a thing have failed. AOL had AOL TV, which fell through. Microsoft’s Windows Media Player showed a lot of promise, but was brought down by difficulties in video formatting and relative difficulty of use. Even Apple has failed at this endeavor, with an Apple TV option that was closely related to your iTunes video library. While Apple’s incarnation was perhaps the best, it still suffered from limited video selection, primarily because videos had to be purchased from their official store.
If Google can manage to succeed in this endeavor, then they will be treading upon, not just other Internet companies, but also posing a threat to the entirety of television. While Internet-based TV may very well be the way of the future, there are some serious doubts for the time being. For one, high quality broadcasting would require a large amount of bandwidth, and YouTube videos could look grainy and poor on a high-resolution TV screen. Nonetheless, I suppose Google knows what they’re doing. Keep your eyes open for Google TV in the near future!