In the fashion industry, runway fashion has never been readily available for purchase to the public until six months after the revelation.
Norma Kamali has been noticing that today’s advanced technology and the Internet-based connectivity makes the latest fashion from the runway available for viewing all over the world in an instant. This poses a huge problem for the fashion industry because by the time the latest fashion is available for the public, everyone has already seen the spring line for the upcoming year and the “latest” fashion becomes old news before it’s even on the market.
Norma told the LA Times that fashion used to be an elite institution, but now, designs are accessible for viewing to almost anyone via the Internet.
As a result of all this–for the first time ever, Norma is making her designs available for the public right on the spot at the upcoming NY Fashion Week.
I really like that Norma’s attempting to redirect the high fashion runway. She’s adapting to advancement because although high technology is beneficial to society in infinite ways, it’s taking the mystification and exclusiveness out of the fashion industry. Instead of sitting back, Norma’s doing something about it–she’s keeping up with our fast paced world and allowing us to have what we want instantly. That’s just the way our generation is–instant gratification.
Here are some of Norma Kamali’s previous designs. She really knows what she’s doing:
Her parachute dresses were one of the biggest things to hit the runway.
She’s particularly known for her wrapped swimwear. It’s very flattering because it conceals the mid-area.
This is her “sleeping bag coat” that was also a notable hit on the runway. For really cold places, this is really cute!
This is my favorite! Her “retro pin up” swimwear.
Can’t wait to see what she has in store for us this year....just a little over a week left until Fashion Week!
Image sources: fashionista.com, LATimes.com, Twolia.com, normakamallicollection.com
