Victoria’s Secret’s Pink Goes Green
Fashion Week Daily reports that Victoria’s Secret is going green with it’s über-trendy Pink line. Well, not the whole line, but what they have planned is a step in the right direction. The company plans to produce a few eco-conscious mini collections, featuring tanks and t-shirts made with organic cotton, under the Pink banner. Commenting on the inspiration for the environmentally-friendly shift (VS also recently agreed to find more sustainable alternatives for its catalog business), the company’s spokesperson said that Victoria’s Secret was responding to the concerns of it’s customers, who are “very aware of the environment right now.”
Let’s take the “right now” out of the equation and start demanding more corporate responsibility when it comes to the environment. After all, it’s our dollars they’re after.
