Isaac Mizrahi Leaves Target
Isaac Mizrahi is leaving Target to work his magic at Liz Claiborne, which could definitely use a boost. Mizrahi’s hugely successful, five-year stint creating fashionable and affordable work and casual wear for Target shoppers will come to an end later this year. He will become the creative director at Liz Claiborne beginning Spring of 2009.
Interestingly, the recent death of the company’s namesake founder was a big reason for the change says CEO, William L. MCComb:
Liz Claiborne is an extremely well-known, well-regarded brand that failed to deliver on the core values that made it great in the first place: color, fit, value and style. The turning point was when Liz Claiborne died , and we got lots of calls and letters from consumers who didn’t know she hadn’t been working here since 1989.
The hope is that the designer can breathe some much needed life and color into the ailing brand, which has suffered profit loss and a substantial drop off in popularity since the 1990s. The goal will be to create higher quality clothing and lots of excitement around the Liz Claiborne name. Of course, Mizrahi’s charisma will play a major part in the plan with in-store appearances and runway shows as part of the blueprint.
Poor Target.
Comments
Comment from Joanne Vedral
My mother and I worked with Isaac in the 1980’s when he was at Perry Ellis. My mom , Lee Adduci always knew Isaac would be a success. Our best regards and all the best to him at Liz Claiborne.
Comment from Mary Lynn
I have bought his products loyally at Target and so now I will know that in the Spring of 2009 where to go look for his designs next. Thanks for the heads up and corporate Target has made the mistake of a lifetime.
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