Celebrity Advertising: Does a Famous Face Make you Buy?

On the subject of buying beauty this week, Rachel Weisz has been picked up by LÂ’Oreal to be its face everywhere, butthe U.S. (not mainstream enough here I suppose. Beyonce neatly fills that requirement). Every day brands seem to pick up a new celebrity to front various campaigns, product silos, … [Read more...]

Three Ways to Get Free Makeovers

I didnÂ’t grow up learning much about makeup application tips and tricks, so IÂ’m a little behind. IÂ’ve always been interested in beauty, so IÂ’ve had to seek some help from my friends and cosmetology professionals over the years. And I canÂ’t say itÂ’s been an unpleasant experience. … [Read more...]

How to Pump Up Your Eyelashes

Creating dramatic eyelashes is one of the easiest way to get a glamorous look. Avoid using fake eyelashes because the more you glue them onto your eyelids, the more susceptible your eyelashes will be to falling out. If you want to make your eyelashes stronger, dab a small amount of Vaseline on your … [Read more...]

Eco Friendly Lip Gloss: Lancome Goes Green

Lancome recently introduced its new Juicy Tubes Pure for all you gloss gurus out there.  Inspired by Elettra Wiedemann, a socialite, environmentalist, and Lancome spokesperson--not to mention she is a model as well as the daughter of actress Isabella Rosselini--Lancome has launched Juicy Tubes Pure … [Read more...]

Juliette Binoche for Lancome

It's the year of the dark-haired beauties at Lancôme. Following in Anne Hathaway's footsteps, Juliette Binoche will be the "brand ambassador" for the brand's Rénergie line, which battles the signs of aging. This isn't the first time the French actress has posed for the cosmetic company--she fronted … [Read more...]

Anne Hathaway is the New Face of Lancome

Another year, another advertising contract. Well, for Anne Hathaway at least. The actress has just been named the new face of Lancôme and will appear in ads promoting the company's upcoming fragrance later this year. Here's what Odile Roujol, President of Lancôme International has to say about … [Read more...]

Holiday Gift Ideas: Cosmetic Sets

Can't think of a good gift for someone on your list?  I say, give 'em a cosmetic gift set.  I mean, who doesn't love to get a pack of shiny lip gloss or skincare products from their favorite cosmetic brand?  The sets come out in droves every holiday season, so there are lots to choose from at … [Read more...]

Best Beauty Products of All Time

The Telegraph's Stella Magazine, with the help of the biggies makeup, hair and beauty editing, has put together a list of The 30 Best Beauty Products of All Time. Here are some of the picks: PH Advantage High Potency Effective Vitamin C Serum, $85, leaves skin "glowing and beautiful." Lancome … [Read more...]