Looks like Tiffany is ready to gear up its watch business. It was announced Sunday that the jewelry company is joining forces with Swatch, the world’s largest watchmaker. The deal is, Swatch can use the Tiffany name and trademark and, in return, Tiffany gets world-wide distribution and a bigger collection. This is a 20-year deal.
Swatch group already owns Breguet, Blancpain, Omega, and both companies will share in the profits for this latest venture.
But then doesn’t that just make a Tiffany watch a Swatch? Am I cool with that?
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