For the past few months, the ubiquitous Seven Jeans haven’t been so ever present among the celeb set. That’s because there’s a new denim obsession in town, baby, and it’s called JBrand. One of the first to usher in the wide-legged and high-waisted jeans trends that are slowly but surely making their way into the mainstream, JBrand has smartly capitalized on the inevitable backlash against super-low bootlegs, whose spell we’re beginning to wake from. The most popular seems to be the high-waisted “Doll,” which Ms. Alba is sporting, the voluminous-legged “Pallazzo” worn by Katie Holmes and the high and skinny “Bardot” seen on Beyonce.
Joplin Palazzo, $218
The Doll, $187
The Bardot, $179
See all JBrand has to offer here.
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