Beauty Blog

M.A.C. has tapped Fergie for the latest Viva Glam ads, and while I’m all for the cause, I’m rarely pro-Fergie.  However, for some inexplicable reason she seems to have a lot of fans, so I guess this was a good match.

Fergie told WWD:

I have been a fan of Viva Glam for a long time — I have been following the campaign for years and I think it’s a great outreach…MAC picks people like RuPaul, Mary J. Blige — people that are a little controversial and aren’t afraid to speak their minds. I’m very proud to be a part of it.

Here’s to MAC! As you know, the company donates 100% of the sales of its VIVA GLAM products to fight AIDS world wide. Now, after ten years, the company has raised $100,000,00 for the cause. See more images from last week’s celebration at Makeup Bag, complete with Eve and Dita Von Teese in attendance.

Yesterday, the MAC AIDS Fund handed over a check for $1.25 Million to Bill Clinton for his Carribean AIDS/HIV Initiative. Since 1994, MAC Cosmetics have been raising money to support men, women and children living with AIDS around the world. They’ve done this by donating all the proceeds from the sales of their gorgeous VIVA GLAM lipstick to the MAC AIDS Fund. The foundation has raised $90 Million to date. Now that’s sexy.

Past VIVA GLAM Campaigns:

VIVA GLAM I-VI are available at MACCosmetics.com