Juliette Binoche for Lancome
It’s the year of the dark-haired beauties at Lancôme. Following in Anne Hathaway’s footsteps, Juliette Binoche will be the “brand ambassador” for the brand’s Rénergie line, which battles the signs of aging. This isn’t the first time the French actress has posed for the cosmetic company–she fronted ads for Lancôme’s perfume, Poeme, from 1995-2000.
Why did the company tap her again? The company’s president, Odile Roujol, had this to say:
It is an immense pleasure for us to welcome Juliette Binoche back to Lancôme. Her career choices, her natural and moving beauty, her independent spirit and generosity epitomize the values essential to our brand.
Good choice.
Comments
Comment from Gisele B.
I didn’t realize that Juliet Binoche had been the face of Lancome Cosmetics in the past.
I guess I missed that the first time around.
It will be interesting to see how popular she is on the North American market.
Gisele
Comment from Marta
Great choice it is! Juliette is a classic beauty and an amazing talent.
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