If Shrek’s in, I’m in: a Revolution in Parenting

I’m no marketing guru, but I have to give props to the folks who are responsible for the latest Vidalia Onion campaign with Shrek as the new mascot. Who’d have thought an ogre would make such a great impact on the onion market? The Vidalia Onion Committee, that’s who. Vidalia onions have been … [Read more...]

Cartoons, Marketing, and Your Child’s Diet

Yale University's Rudd Center for Food Policy and Obesity put together a study that finds that kids believe that food tastes better when branded with characters like Shrek, Dora the Explorer, and Scooby-Doo. This is the first study to show a relationship between the branding of food products and children's … [Read more...]

Recall of McDonald’s Glasses

Shrek Forever After has just made it's debut, and the laughter from the first showing will last longer than the themed glasses from McDonald's. Alas, the current nemesis of children's products is raising a glass to the Recall list...cadmium strikes again. Cadmium can be used to create red and yellow … [Read more...]

Last Minute Halloween Deals

Still have no idea what your child will be for Halloween?  Check out these last minute Halloween costume deals:  Sensational Beginnings:    FREE SHIPPING on all costume orders.  You must submit your order by 3PM EST today  in order to ensure deliver by October 30th.  Just enter coupon … [Read more...]